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Successful PR Requires Media Relationships

For any business owner who wants to be successful with their PR, it´s necessary to build a relationship with the media. This really can boost your chances of getting some free PR and with internet,...

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PR: An Important Part of Growing Your Business

There are many different PR techniques that can be applied to promote your business, but all of them have a few standards in common. Whether you are using business cards, flyers, websites or radio...

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Are You Publicizing Your Business to Its Fullest?

Every business has some publicity, but are you really pushing it as far as you can? The more you get your brand in front of people, the more likely they are to notice you. What you might not realize,...

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PR for Small Business: When to Go Pro

You can do a lot of the PR for your small business on your own. Often it`s fairly easy to get some extra publicity for your company, whether you want to hire ghostwriter to do your press releases or...

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PR: Take a Multi-Pronged Approach for Success

PR is essential to any business, but most small businesses focus on just one or two areas of publicity. While focus is sometimes the way to go, it isn`t always going to be beneficial. If you are only...

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Press Releases for SEO Boosts

When you think of PR or press releases, chances are you`re thinking about sending them off to a newspaper editor or perhaps a news site. While this is what most people use press releases for, they...

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Should You Hire A Public Relations Agency?

When it comes to public relations, should you do it yourself or hire a PR firm? Many small business owners make the mistake of trying to do it themselves. It’s not that they aren’t smart people. And...

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Inexpensive PR For Small Businesses

Small business PR doesn’t have to be expensive. Many small business entrepreneurs never take advantage of the opportunities they have to expand their network and marketing opportunities through public...

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Caroline Melberg – Best Thinker?

I’m no Einstein. I know that. But according to one media website online – Social Media Today – I’m one of the Web’s best thinkers on social media. Yee-haw! Remember the article I wrote on Quora, the...

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When Is A Bad Review Good?

2K Games hired a PR firm to seek out reviews of its new game Duke Nukem Forever. The reviews weren’t so good so the PR firm representative tweeted his frustration. He lost his job too. James Redner...

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Expand Your Content Marketing Reach

When it comes to content marketing, it isn’t enough to simply post high quality content on your own website. If you really want to reach your target audience and develop relationships with more of the...

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